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Strategic Transformation

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Helping CEO’s develop long term, sustainable growth


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Why are CEOs overhauling the sales team?

Jul 16, 2014 by Alex MacKay

If “CEOs who want revenue” describes all of them, what happens when revenues are down or simply not growing fast enough? A recent commentary from Forrester CEO George Colony states, “CEOs are never satisfied with their sales guys. But the level of pain is at an all-time high. Why? I think it’s speed. Technology change is running at unprecedented levels — and sales forces are not keeping up. There is turbulence ahead for many sales organizations.” (more…)

What is meant by ‘revenue alignment?

Aug 16, 2014 by Alex MacKay

Revenue alignment refers to the resources of the organization that are managed in a team approach to win and sustain significant revenue achievement. (more…)

Why focus on revenue? Is this different than ‘fixing’ sales and marketing?

Aug 16, 2014 by Alex MacKay

The kind of Revenue CEOs want creates profitable growth from business targets that support the strategic direction of the company. (more…)

CEO advisor: what is CWWR?

Jul 16, 2014 by Alex MacKay

While there is a long list of what CEOs do, a majority will tell you that their ability to focus on items such as strategy, people development, customer care, public responsibility, etc is predicated on having a predictable and sustainable revenue generation capability.(more…)

What makes an effective go-to-market plan?

Mar 23, 2014 by Alex MacKay

The short answer: An effective go to market plan must be fully executed to create revenue. (more…)

What stage of sales effectiveness is your organization at?

Feb 23, 2014 by Alex MacKay

The short answer: An effective go to market plan must be fully executed to create revenue. (more…)

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Management consulting solutions:


Our expertise

CRM and Salesforce

Sales effectiveness

Lead generation

Revenue Alignment

Go-to-market