While there is a long list of what CEOs do, a majority will tell you that their ability
to focus on items such as strategy, people development, customer care, public responsibility,
etc is predicated on having a predictable and sustainable revenue generation capability.
And for most, status quo is not satisfactory; it’s also about profitable revenue
Almost without exception, when I tell people the name of my practise, and explain
that its the reality of most organizations, they smile and look directly at me with
an expression that says, “oh, so true.”
I chose CEOs Who Want Revenue (CWWR) because it’s a truth of business that I know.
The CEO Advisor function is the most common form of service from CWWR. An Advisor
can take on many forms but at CWWR being 'active' in the business is preferred.
Involvement typically includes tailored parts of the following:
CEO Advisor (Coach/Mentor/'Sounding Board')
Business Operations Advisor
M & A activity
Revenue Alignment activities
Strategic Direction or Planning
Sales & Marketing Optimization
Organizational Review, Design and Effectiveness
Terms of Board Advisor set ups are all customized to meet client needs.