The short answer: An effective go to market plan must be fully executed to create
To accomplish this requires a significant amount of creative market intuition combined
with knowledge about what really works on the 'street.' While a go to market strategy
and plan can take on many forms, the mandatory components include:
Definition of the market opportunity (targets, channels, resources needed, competitive
analysis, SWOT analysis, risks to meet targets and mitigating strategies to manage
Establish the value (a clear, concise value proposition) of the solution and associated
pricing and positioning strategies.
Define the go to market strategy, including best methods (collateral, campaign methods)
targets, timelines, scope of market coverage, and the right people in the right role
A well thought out plan with a few smartly selected methods (email, trade show, telemarketing,
etc.) will make all the difference between go to market plans that create revenue
and those that simply sound good in theory.