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Understanding what stage of sales effectiveness your organization is at is critical in determining what action can be taken to increase revenue achievement via enhancement to overall sales and marketing operations.

  1. Productive Readiness (Sales capacity, headcount coverage, skill sets)
  2. Operational Efficiency (Revenue/Margin per rep/deal/market, Sales cycle metrics, time utilization)
  3. Sales & Marketing Effectiveness (customer metrics, project analysis, leadership)

By appreciating where an organization has developed to in its own growth will make a lot of difference when implementing new sales and marketing weapons that will be effective vs those that just seem like a good idea. CWWR conducts sales effectiveness assessments to assist organizations to baseline and implement a profitable revenue growth action plan.

What stage of sales effectiveness is your organization at?

Feb 23, 2014 by Alex MacKay

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