New, adjacent, acquire, organic
The primary objective is to review the specific needs and current offerings of the specific target market for the solution offered or planned by the client’s product solution. Using this analysis build a go to market plan for this product solution in this market segment to win business and grow revenue.
Define the overall market opportunity:
- Primary direct target clients
- Partner channel targets
- Initial costs and resources associated with launch and role out
- Competitive analysis
- SWOT analysis of solution to take advantage of the gaps in needs identified
- Risks associated with achieving targets within the budget, along with mitigating strategies to manage those risks
Establish the value (value proposition) of the solution offering to determine the optimal pricing and positioning strategies
Define the go to market strategy, including best methods (collateral selection, campaign methods, etc) targets, timelines, and scope of market coverage.