Strategic Transformation

Helping CEO's develop long term, sustainable growth



Sales and marketing effectiveness

Is your team delivering on plan? If not, we can help.

Understanding what stage of sales effectiveness your organization is at is critical in determining what action can be taken to increase revenue achievement via enhancement to overall sales and marketing operations.

Stages of Sales Effectiveness

  1. Productive Readiness (Sales capacity, headcount coverage, skill sets…)
  2. Operational Efficiency (Revenue/Margin per rep/deal/market, Sales cycle metrics, time utilization…)
  3. Sales & Marketing Effectiveness (value proposition, customer metrics, project analysis, leadership…)

By appreciating where an organization has developed to in its own growth will make a lot of difference when implementing new sales and marketing weapons that will be effective vs. those that just seem like a good idea.

The optimal approach to determine the stage of effectiveness is to conduct an Operational Assessment customized for your organization. Typically an assessment will take 2 to 4 weeks depending largely on the size of the operation.

Assessments need an objective review of the complexities of the people, the processes and the structure of the operation. The key to finding optimal insight is to tailor a rigorous audit and analysis which identifies obstacles and opportunities impacting growth. The most important resulting output is a customized action plan.


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416 524 0301

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Is your sales pipeline on-plan for growth or is lead generation idling
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